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Link baiting is a provocative phrase but what is it? It’s basically creating web content that entices other website owners to link to a specific article or some type of content. It’s a very powerful marketing strategy. A well written link bait can produce a large number of useful links that will increase a search engine ranking. Link baits work best when they are targeted at a specific audience. Most website owners in your niche are looking for unique and interesting content to offer their visitors.
Link baiting begins with a great title. You have a few seconds to grab the readers attention and great link baits have great titles. If readers are not intrigued by the title, they simple won’t read the article.
There are several types of “hooks” that can grab a readers attention. Some of the most effective are:
News — If you are the first to write about a truly newsworthy story, websites will offer the article at their site and typically provide a link to your original news story.
Awards — If smartly done it can help you gain new links. People like to be praised and giving awards to outstanding members of your niche can easily cause the recipients to link to your site.
Controversy — Make a prediction or write about a controversial theory. Don’t waste the readers time; have research to backup your prediction or hypothesis. Expose a fraudulent comment or incorrect assumption about your industry. These types of content can also help establish you as a person of authority in your niche.
Humor — Websites enjoy providing links for their readers that offer entertaining content. You can try to receive a one-way link from a popular website in your niche by warmly teasing the site or its owner. Top ten lists and funny images are effective.
Contacts — Collect information from the prominent members of your niche for a study or to compile a list. If they are impressed with your completed project they might offer you a one-way link.
Coupon — Create a link bait that offers something of value to new clients. It doesn’t have to be a condominium in Tahiti. If it’s a notable or intriguing free item, noncompetitive websites in your niche will often link to it.
Resource — Write an insightful, very useful article on a particular topic. Impressive web content that stands out from the rest will produce a lot of long lasting links. You can provide a list of great blogs in your niche and some of the bloggers will link back if you have insightful content. “How to” articles are effective for link baiting.
Don’t have the page filled with advertisements or praise for your company. People simply won’t offer a link for their readers to an advertisement page. Also, don’t create an article or blog that appears to have been search engine optimized.
Successful Link Building Strategy
If you don’t have the time or the skills needed to write enticing titles, web content and put a comprehensive link building plan together, consider working with an expert. Well done link baits are very effective at creating new links to a website and substantially increasing traffic.
James Lisi is President of Increase Visibility, a TopSEO’s.com #1 ranked firm. The company’s staff has the skills to raise the search engine rankings of small, medium and large companies. Visit us at http://www.increasevisibility.com and for a limited time, website owners can receive a free website analysis by filling out a simple form.