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Link building is an extremely effective way of driving more traffic to your website. The greater the numbers of websites that have links to your site on them, the more likely people are to be able to find your site. In addition to that, having large numbers of links back to your site means a higher ranking with search engines like Google. You can assemble website content that is new and appealing while also helping to build links back to your website. This is a great way to increase your search engine ranking get more visitors to your site.

You must facilitate putting the five main hooks of link building into practice on your website. These hooks are intended to increase the traffic to your website by getting large numbers of back links to your website. Link building is recognized as an important part of search engine optimization because search engines make use of the number of relevant back links to decide where your website ranks. Here is a list of the five hooks and how they can profit your website:

The first hook or page you might consider is a news page. This is where you report on industry news. It is not, however, just a rehashing of what someone else has already posted. It should, instead, be fresh and unique, perhaps a scoop no one else has reported or a summary of various view points. It could even be comprised of stories you have proven to be false. Either way, it should be used to inform the reader.

Hook number two is the controversy hook. Google can easily help you to build up a controversy hook. Your website can oppose or dissect what another website is saying such as a famous or influential person or website in your field. This hook serves to produce greater attention for your website.

The next type of hook that may be used by is the attack hook. This is where you take the contrary hook a step further and launch a personal attack on what someone else has said. This takes the debunking of theories to the next level, and can serve to generate further interest. As a general rule, controversy gets attention and makes people react. The idea, though, is to influence them to act in a positive manner instead of turning it against you, so be careful how this information is presented. Make sure your dispute is factual before ever launching it; otherwise, you may come out on the other side of the coin.

The fourth type of hook is a resource hook, and provides information to the reader. You need to aggregate and utilize a large amount of information, then condense it for visitors it in a way that interests readers without causing information overload.

The fifth type of hook that can be employed is the humor hook. You may wish to use this to post jokes, funny stories, weird or funny pictures, or anything else that will warrant a reaction or review from others. The key here is feedback.

By implementing these hooks on your site you will be able to get more links to your site.

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Link baiting is simply getting more and more inbound links with a twist. Rather than hunting out links link baiting brings the links to you through unique and popular site content. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention, and that doesn’t have to be a bad thing.”. Link baiting involves production of link worthy content, video or images, which in turn generates massive amount of one-way inbound links.

Link baiting has been long time regarded as black hat technique, but if it’s interesting information or fun, it doesn’t have to have negative connotations. Content can be both: white-hat as well as interesting enough to generate buzz. Floating information or ideas that people talk about is a sure-shot method to generate links.

You don’t have to be a big brand or have a lot of money to create link bait. Many people have created link bait on purpose and many have created link bait without even knowing it. For search marketers, the techniques, if handled properly in an ethical manner, can be quite helpful in producing good quality one way links.

How Does Link Bait Work?

Link Baiting is just like fishing. You send out bait (content) in the pond (the internet) and patiently wait for a bite (linkback). The article is the bait, and the link is the catch. A properly created page can capture huge links on its own with little to no effort from you.

The Hooks

Before any real ‘fishing’ can take place you need a link baiting hooks and they come in all shape and sizes:

1. News Hook

2. Resource Hooks

3. Contrary Hook

4. Attack Hook

5. Humor Hooks

1. News Hooks

For this to work you almost exclusively have to break the ice on the matter, that means to you have to be the first to break the news. Whether it’s the latest gadget or the latest Britney Spears goof, you have to be the first and the news should be big enough to generate enough curiosity.

2. Resource Hooks

Resource hook is more of an informational page. Do some research and build a great, unique and remarkable article in a field on which you’re an expert. It’s important you know what you’re talking about or else you’ll get trolled.

3. Contrary Hooks

Contrary hooks are when you contradict someone else’s statement. It should be about someone prominent in the industry and it should be controversial.

4. Attack Hooks

Attack hooks are next level of contrary hooks where you launch personal attacks on people taking the debunking of theories to the next level.

5. Humor Hooks

This is the easiest type of link bait, just blog about a funny video or story and you can get some major exposure. But it isn’t as easy as it looks, the niche is really crowded and that means you really need to have something truly funny on your hands and a lot of luck.

Shilpi is an Internet Marketing Expert with vast experience in the field of online marketing and maintains a blog on Internet Marketing Strategies to share her experiences and discuss the latest trends in the field. She is presently associated as Internet Marketing Manager with a multi-national firm, which has its offices in India, UK and USA providing web based solutions to global clients.