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It was sometime back that webmasters found out that Google considers back links to a webpage as well while determining its page rank or its relative relevance amongst other sites in the cyberspace. What followed was a mad rush to accumulate as much as back links as possible, and in no time, every other website was pointing to a hundred other websites and vice versa, no matter whether they were relevant links to their niches or not. When Google found it out, they out rightly banned such spamming, sending many such sites straight into the trash can without notice. Well, that is a classical case of overdoing things.

The fact is that Google indeed considers back links to a website - alongside many other aspects - while determining its page rank, and still it does so. But those back links has to be from web pages relevant to the website’s niche, and preferably from top ranked ones. This article tries to educate the reader on how Google judges the quality of back links.

Google bots regularly check the link quality of back links emanating to and from a given website. In other words, Google does not look for link quantity alone. Even after ranking a website, Google periodically verifies if the back links continue to come from those websites indeed - or whether they have became parking domains - or whether the contents of the other site(s) has become something that is now irrelevant to the website’s niche.

In fact, quality assessment performed by Google is not limited to these factors alone, but also includes link age, domain history, link location, link neighborhood quality, likelihood of the link being a paid ad etc. In short, Google judges the quality of your links based on an array of factors, some of which, yes, a site owner may not be able to control fully. But, there are aspects that can be controlled by webmasters, which eventually makes or breaks the prospects of a portal on the PR scale.

For example, webmasters or website owners can periodically check and see if there are any dead links pointing to their sites. There are tools available to speed up this process. It is also a good idea to sign up for an account on Google Webmaster Tools. After validating the site, Google will start providing regular reports on dead links on the site. However, Google Webmaster Tools has the limitation that it tells only about dead links on a given site, and not about external links. Using a link checking tool is also a good option.

To sum it up, good link quality helps both the websites and its users. It also aids Google - and other search engines as well - to swift through the site with ease. Hope the above mentioned points helps users to perform link building in a way Google likes it.

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Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

People always ask me how the syndication of press releases and book-marking your blog in many of the social book-marking sites can possibly generate traffic for your site. The other day I submitted a press release to thousands of online sources for a client. As part of my regular routine, I then put the release up on their web site. Not 20 minutes later they had a new comment on that press release:

“I found your site on Technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. I’m looking forward to reading more from you.” So do these strategies work? You bet they do! Below are a few link-building strategies for you to use in your own business to help generate traffic for your site.

1. Social Book-Marking Sites

Social Media book-marking is the strategy used in the story above. It’s also usually the quickest way to get your content read. Use social book-marking sites like Digg, Delicious, Reddit and Technorati to bookmark your own blogs. Make sure to write an attention grabbing headline and use appropriate keywords so that people searching for your particular topic and/ or product will be able to find you. As the story above shows, this is a simple way to create a loyal fan base.

2. Comment on Other Blogs in Your Industry

Find relevant successful blogs in your particular niche that you can comment on. If you find a blog that already has a loyal fan base, become a part of their community and you can tap into that fan base. Start leaving comments on the blogs with a link back to your web site (or blog). Engaging with these relevant blogs is a great way to get noticed. It can also lead to valuable links back to your site. Just like with any other conversation, join in and share your opinion; however, make sure you present both you and your company in the best light possible by leaving relevant comments that will actually help others in your niche.

3. Article Syndication Sites

Start writing relevant articles about your niche and syndicate them. There a ton of these article syndication sites out there, some that we use and suggest are ezinearticles.com, articlemarketer.com, submityourarticle.com, and articlebase.com.

Each of these sites allow you to have a byline at the bottom of your article so if someone reads your article and likes what they see they can visit your site for more information.

Submitting your article to these types of sites does several things. One benefit is that it allows you to get your information out there (through RSS feeds) on thousands of web sites and can lead to your content being referenced in other posts and articles. Also, make sure to always include your web address in your author byline because each time your article is picked up on a site, it provides a link back to your site, thus generating highly targeted traffic to your web site and also raising your search engine rankings through your increased number of link-backs.

Another simple hint: In your byline give the reader a reason to visit your web site. For example, “Want to find more insider secrets to successfully grow your business and increase profits? Check out www.yourwebsitehere.com for a free copy of Top 10 secrets to gaining ridiculous income in 6 months.” (Not to mention if they go and sign-up, then they’re on your mailing list!)

Conclusion:

Remember, if you don’t take the time to tell people about you and your business then no one will ever know what they’re missing!

Known as the “Online Celebrity Producer,” Lindsay Glass helps her clients tell their stories in the online world. Lindsay began freelance writing in 2000 and soon after launched her own PR firm that thrived by offering an in-your-face “Guaranteed PR” that was one of the first of its type in the nation. She is now a founding partner of DNG Media Group, LLC. For more information, please visit http://www.dngmediagroup.com.

Copyright (c) 2008 Lindsay Glass

If you are an website owner you probably know how important backlinking to your website is. When it comes to run successful and valuable website on specific topic you should spread the word about it and getting good quality backlinks is one of the best way to do that.

The backlink is the link to your website placed on the other website. Getting quality backlinks to your website is very important because it helps to increase page rank of your website which means it will be consider more important by search engines. Besides your website will climb up search engine listings for particular keyword you get your listings for.

The best quality backlinks are the ones that comes from the websites related to the topic of your website. The higher page rank of the site that list your website the better results you will get.

There is many paid and free ways to get good quality backlinks from high page rank websites.

The most common way is purchasing listings on the other high page ranked websites that will keep the link to your website for one time payment or monthly fee. You need to keep in mind that not all website owners will agree to link to you for free. It’s understandable as they’ve been working hard for years to achieve desired page rank.

That’s why sometimes when you decide to purchase link to your site you might find prices quite high, however there are still alternative ways to place your link at high traffic and high ranked websites.

1. Forum posting

Forums are the online communities where you can share the word about the topic you are interested in and you have some knowledge about. The idea is to contribute the forum, which means you should share valuable information with other participants. Also you have an option to advertise your website. At the bottom of every post you come up with, you can place links to your websites following forum rules off course. This way the more topics you post or answers you give the more backlinks to your website you get.

2. Articles distribution

Writing articles is a great way to brand yourself and your business, give to people valuable information and earn their trust. However articles give you also good quality backlinks to your website. Normally at the bottom of every article you publish you can add resource box in which you can include a short biography about yourself and links to your websites. This way you get good qulity backlink to your website because article directories usually have high page rank.

3. Directory submission

There are loads of free website directories that will accept your listing. You can choose the proper category for your website and submit it for consideration. Some directories will list it straight away, the other ones will review it before listing it. The more directories receive your submission the more backlinks your website will receive.

4. Blogs and websites comments

Posting comments on blogs is great idea not only to express your opinion about the post you’re commenting but also to get backlink to your website. Many blog owners will let you put the link to your website at your comment. This way you can get backlinks from high ranked blogs.

Also the similar way you can post your comments on websites related to your topic. Many of them include guest book where you can put your comment together with a link to your website.

The above ways to get good quality backlinks to you websites are really effective and cost you nothing. If you practice them regularly you will achieve higher page rank for your website and you will get more visitors in result.

Daniel Gebura is an experienced online marketer who helps ordinary people build a successful home business. Visit Daniel’s Internet Business Opportunities and Ways To Make Money Online websites for the best home based business ideas and opportunities.

For all those who are involved in the world of web and are interested in surfing the net, remembering all of the important links or site names or if you want to access a specific set of websites for research purpose, can get very complicated. For Net users with such nature, a link directory is a hidden treasure from the world of web to make your life simpler. A link directory is an online version of a telephone directory which is in a sorted order and it has a search engine so that you get your requirements fulfilled without any delay, it stores a huge collection of web links which cater to every user’s need that too just a click away. The link directory stores the web links in relevance to the site’s theme. It gives the user the option to view a specific category according to his/her interest. It has many features, which are effective enough to interact with other users and get information about various other websites, which can be helpful anytime for the user such as:

1) Article submission

2) Latest links

3) Advanced search

4) Latest Articles

5) Submit link

6) Back link

Although most of the features are available without registration on the site, but for availing certain features user has to register on the link directory.

Article submission is a feature that is used to make the site interesting and give the user chance to make his contribution for the directory and improve the knowledge base for other user is related to current affairs and new emerging technologies. This also gives the developers of the directory a platform to make the site better.

Latest links is a feature which tells the hottest website or link that is currently being accessed with a small review of the link for the other user to have an idea about the site.

Advanced search this feature is used to make your search customized and tailored according to your needs.

Latest articles the articles that are mostly viewed by the users are available in this section and are sorted as per the number of views.

Submit links if a user liked a specific link on the net and would like that link to be added to the link directory he can use this feature to add this to the database of the site so that other users can access the link and benefit from it. The link directory has the facility to make sure that you can check, if your link was added to the database or not, for this they have a separate category with sections named added links pending links etc.

Back link is provided on other sites to go to the link directory directly and similarly other sites have this feature to make sure the link directory site has back link for other sites as well this also help in generating revenue for the site.

I’m from Cheshire UK, and I run Any1in Link Directory as well as CraigsList@Squidoo

Link Popularity can take more time than other methods do. However the more better your rankings and placement are in the search engines, the more traffic that you will be able to generate. Here are 7 Different ways to building link popularity today.

1. Make your web site look professional. Having a web site that has a more professional look will attract more visitors and more individuals to your website. The more professional looking your site, the more credibility your company will gain. It is a part of human psychology. People tend to gravity towards things or people that look attractive. Therefore, make your web page attractive, and people will be attracted to it.

2. List your website in the best directories possible. The better the directory the better your links will be. If you are in the best directory, more and more websites will love to link to your website due to the respect that some of these major directories have.

3. Ask for links from other quality sites. You can request links from other websites, but you should only be adding links to top quality websites. Remember that the quality of the backlinks you get is much more important than the quantity of backlinks generated.

4. Create good relationship with owners of other websites. Once you have created a good relationship with these people and/or businesses, you can ask them to put your links on their websites.

5. Remain persistent. Link popularity can take some time to work. You have to be patient and let it happen on its own without trying to make it happen.

6. Use pay-per-click advertising as a link building tool. Pay-per-click ads will get more traffic to your site. If your site has more traffic it is more likely that other webmasters will want to create a link to your site, especially if they feel your site is informative and appealing at the same time.

7. Establish Command. You should make yourself an expert on your product, your service, and your field. Once you have established a higher credibility, your site will get more business. If you have more business, then your popularity will be higher, and other sites will be more willing to link to you.

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With the network of websites that I run for real estate investors, I have been focusing quite a bit of time, money and resources on building incoming links to these sites from websites that have relevant, related content. When I have thousands of other things that I could be doing, why would I bother?

Well, there is the obvious reason: links coming to your site means that, at times, people can find those links when they are visiting these other websites and, because it is a related type of website, they may find it interesting and click on it. That means direct traffic to my site. With a hugely popular site, that might mean a small stream of traffic coming to my website regularly and that’s awesome.

However, that is not the only reason why I am so focused on building links coming to my websites. Another reason is that links coming to your site are votes, from the Internet community, that you site is worth visiting and that means a lot to search engines and specifically Google when they determine how popular your website is and ultimately if, and where, it should show your website when someone searches their database.

The idea, overly simplified for obvious reasons here, is that if 100 people found your website interesting enough that they linked to it, then other people might also find it interesting and would want to see it. Another way of saying that is that a link is a vote for your website and search engines tend to say, the more people that vote for a website, the more likely others would enjoy it too.

So, I have been and will continue to work diligently on finding other related sites that would benefit from linking to my site and encourage them to do so. In fact, that is what many of the marketing tests that I currently have running on Ruthless Accountability are doing.

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com

In recent times search engines have begun to look at not only your websites content but also the number of outside websites which link back to your website. Link popularity measures the quality and quantity of other web sites that link to specific sites on the Internet. Link popularity is another way of getting your website higher up the search engines. The way in which link popularity works is that search engines think if people are linking to your site that your website must be good and because of this it deserves a boost in rankings and if you think about it this does make sense as no one would want to link to your site if they thought your site wasn’t up to scratch.

It has been said that there is no need for average websites to obsess over link popularity; however you should make sure that your website is ‘link worthy’ but you should remember that link popularity makes up only a part of the most search engine’s ranking algorithms. It has also been stated that Google places more emphasis on link popularity than most other search engines; however how much they actually boost a sites ranking is debatable and it also depends on lot on the size of the site. One of the best ways to build long term link popularity is to offer good content and features that provide real value to your audience. Link popularity really does make a difference and plays an important role in the visibility of a web site among the top of the search results. It is also important due to the fact that some search engines require at least one or more link coming to a web site otherwise they will drop it from their index.

The philosophy behind the idea of link popularity is that important sites will attract many links and that if a website’s content is poor it will have difficulty attracting any links at all. Search engines such as Google use a special link analysis system to rank web pages based on their link popularity and citations from other website owners help to define a sites reputation.

Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.

If is safe to say that all of the major search engines place some emphasis on link popularity within their ranking algorithms. Also there seems to be two main types of links that will work best to increase your link popularity; these two main types of links are links that come from other sites that focus on the same keyword phrases that your site focuses on as well as links that come from relevant categories in major directories and industry-specific portals.

It can clearly be stated that link popularity will continue to be an essential factor when it comes to successful search engine marketing initiatives for the foreseeable future. Links are also helpful for search engines when they are trying to get through billions of documents and find ones that are relevant to their users search requests.

Helen is the web master of Search Solutions, specialists in all your Link Popularity needs.

Please feel free to republish this article provided a working hyperlink remains to our site

The use of back-links to improve a websites Search Engine Rank Position (SERP) in search engines (SE) has been very effective in diffusing some level of black-hat search engine optimization (SEO). Black-hat SEO involves using “illegal” techniques with the express purpose of fooling SEs to rank a website favorably. Back-links on the other hand are hyper-text links from other websites that link and direct their visitors to your website. They are also referred to as incoming links.

An everlasting question on an internet marketers mind is how they could get other websites to link back to their website. The more the number of links, the higher the website’s Page Rank (PR) and most likely the better the SERP. The better the SERP the more visitors the website attracts, and the more the visitors the more sales the site can make.

One such technique is article marketing. It is so called as it uses reprintable articles to market your website. The driving force of the internet as a whole is information often referred to as content. Consequently, SEs love content, more so new, unique and/or frequent content. Article marketing targets to satisfy this insatiable need of SEs and webmasters.

An article is a literary composition on a distinct and independent subject such as the one you are reading. This is as opposed to series, book, or other such literary works. The idea in article marketing is to compose on a subject related to your website. For example for a tours and travel website one could compose an article about giving tips on dealing with jetlag or choosing a family safari. Ideally, the article should be more than 500 words but less than 1500. You then make the article available for reprint by any other webmaster. They can choose to use it on their websites, blogs or publish it on their newsletters.

The trick behind getting a link back to your website from the websites’ whose owners choose to use the article is in the resource box. A resource boxes is a widely acceptable format of including hyper-linked text at the end of your article with a little marketing message. It is usually a sentence or two. In here you should add a link pointing to your website. As reprint content, an interested webmaster is only allowed to use the content as is - they can neither change the content nor the resource box.

Each website that uses your article automatically gives you a back-link. Highly informative content tends to attract wider publishing by other webmasters.

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