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So you have put together a great web site, with really useful content, added the Title for each page, also the description and keyword meta tags like the experts advise, and even sprinkled keywords in the body of the text - but now what?

If you read many of the SEO columns, the next step is to have as many one way and outbound (reciprocal) links associated with your site and instantly you will be golden with all of the search engines.

After all Google recently published their methodology for determining the worth of a site and way up there was: Link Popularity.

On the face of it then, joining many of the free link exchange programs, and contacting hundreds of similar sites to exchange links would seem to be the way to go - particularly if your budget is limited and you are willing to put the time in for the success of your site.

Why, there are even smart programs you can buy which will automate the task for you, and soon you will have literally thousands of web sites linking to your site - instant success with Google!

There is something seriously wrong with this scenario of course, not the least being that if this was all that was required, it would render useless the services provided by Google and the other search engines - they would just display a list that had nothing to do with the relevancy or quality of the sites.

Only who had won the game of securing the most links! The sad news, for those web owners and webmasters who would like to manipulate the system rather than position their web sites based on the real value of their site, is that securing or even buying in-bound links has to be part of an overall SEO strategy.

Even if you can afford it, you cannot simply buy top ranking by buying links and again, if you could, this would make search engine positioning quite meaningless.

So what is an effective overall SEO strategy? How can you be sure that buying links is going to pay off with good SE positioning, with increased traffic and, ultimately, higher sales and profits for your web site?

Most importantly, select the right experts to work with, in your SEO campaign. They will know not only what links to purchase but also how to do it - slowly and steadily for best results. Search engines will be suspicious of a sudden spurt of incoming links to your site.

And one other word of caution, as the manipulators think up new ways to fool the search engines, so just as surely the search engines will tweak their algorithm or methodology in assigning the worth of a site.

So don’t expect that what works well today will work well in another month or so. Another reason for selecting the right SEO partner.

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Anyone that owns a website knows that backlinking is one of the easiest and quickest ways to get traffic to your site and its another very important part in the SEO equation. Basically its a link “back” to one of your sites or pages. Its a very simple and easy project to accomplish. It also plays a large part in PR (page rank). Backlinking can be done in several ways but I’m going to list one of the easiest ways in my opinion. This is done by going to a blog or a website with a “comment” area. And with in the comment area there are usually 4 sub-areas. Those areas are Name, Email address (which is usually never published), Website URL, and Comment. The most important area here is the comment and URL options. In the URL option you would put the name of the site you would like to ultimately “promote”. And in the comment section it would be ideal for you to put in a little comment reply about the persons blog post. By posting a comment thats relevant to whatever the author is talking about you show a certain interest, and for the other people visiting that certain post, you will also peak their interest. So traffic so far is coming from two directions, author of the post, and visitors of the post. The other way you get traffic by leaving backlinks is when a search engine picks up on it and indexes it on its search engine.

I know this sounds like a lot of work, and it can be time consuming but the outcome will be well worth your time and energy. This piece of software is considered freeware (absolutely %100 FREE), and its very efficient in what it is supposed to do. If I had to do a quick review I would give it 4 out of 5 stars. The software can be found online, search for Real Link Finder. Theres only two things you really need to do to get this started. First off you have to download it, its a pretty small piece of software so it wont take that long to download it. Secondly you will sign up to receive a free key, this will be sent to your email address so please be sure to enter in a VALID email address. While your waiting for the key to arrive, install the program some place where you will be able to find it, preferably your desktop and if it asks “would you like to place this on the start menu” you can also say yes so that. Once you receive your key, open the program and put it in the “unlock key” area on the program.

You will also find a readme.txt in the folder you downloaded the program into. Your more than welcome to read through this for a quick start guide. Its all really easy to follow and pretty self explanatory but just so you understand everything I’m going to do a quick walk through.

1 Type your keywords here: You can type virtually ANY keyword here that you want. It can be something relevant to your site, or not. It doesn’t really matter as long as you have some knowledge about the keyword you are picking.

2 Number of existing blog comments per post: Pick 5 to start out with. This will ONLY bring up blogs that have 5 comments or more. If you cant find any with 5 then you can choose 4 comments per blog.

3 Number of blogs to search: Use 100 as a default every time you do this.

4 You will see three buttons; Find Stop & Next. Press find to start searching for blogs.

5 Authors Name (your name), Authors email (your email), Web link (the site you want to promote). While the program is finding blogs you can go ahead and fill this info out. The “Fill Fields” button is for when you come to a blog/site, this button will automatically insert your name, email address and URL.

Blogs matching your request: Obviously this is the search results for the keyword(s) you selected. You can click any of those links *once* and in the pane below it will show a quick preview. If you decide you don’t want to leave a comment, then don’t worry about. Go onto the next link. Once your finished with all the links simply press the “next” button and it’ll scan through all the blogs again and find you more results.

The “nofollow” option is a really great option to have on this program. Many blogs use the “nofollow” tag which prevents search engines from seeing your link in the comment. Obviously if your backlinking, the whole purpose is for people to see your links so you will get traffic. This program allows you to select yes or no options for the “nofollow” results. I have mine set on yes. ***Note: When finding blogs to backlink on please make a quality comment. It will make you look better as a commenter. And on top of that SPAMMING is not allowed in this program. Even if it was allowed who’s to say the Author would even keep a SPAMMY comment as opposed to a quality comment? He/She probably wouldn’t and then it would defeat the purpose of this project. ***End Note. If you take anywhere from 30 min to 1 hour out of your day to do this program you will see significant results almost immediately. I knew I was going to be writing this blog so just to make a honest statement I did 1 hours worth of backlinks this way, and received multiple comments and emails from the Authors and visitors of the blog with in minutes.

One last thing before I end this article. Here are a few MORE ways to use backlinks to your advantage:

* Submitting your link/site to directories

* Press Releases

* Signature links in forums

* Signature link in emails

* Write articles or reviews for people and include your website URL

* Link Exchanges

* Blogroll (wordpress)

* Comment virtually anywhere online that has a “your home page” option

Thats just a few. Theres hundreds of other ways. I hope you enjoy the software and get the same amount of pleasure out of it as I have over the last few months. Use it and use it a lot, you will definitely with out a doubt get more traffic coming to your websites. Thanks for reading!

This author is a proud member of http://searchenginemarketingpro.biz Feel free to distribute this article in any way or form as long as you include this resource box.

In order to get your site listed in the search engines for keywords that you are focussing on your best bet will be to get “Link Building”. Link building is where you have external sites (outside of your own) linking to your site with terms (anchor text) that meet the keyword needs that you want to draw visitors to your site with.

To give you an example, if my site was related to cricket bats and the keywords I was focussing on for SEO terms was cricket bats then I would do the following. I would contact external sporting associated websites and ask if they could place a link to my homepage with the term “Cricket Bats” as the anchored text. I would do this for a few external sites, and then for a few others I would change the anchored text slightly to “Cricket” and “Bats” and “Cricket Gloves” also for example. The point I am trying to get across is that you do not want to just have one main term - you want to also build links to your site around other terms. One other factor you also need to consider is not just to focus on your homepage, but to also focus on some of the pages that are much deeper down in your site to be linked to from external sites. So if you have a page about Cricket Bat Care then get an external site to deeplink into this page with the term “Cricket Bat Care”.

The next phase of link building is choosing the right external sites, you do not just want to pick any and every site to get links from. Ideally, you need to pick sites that are relavant to the content you are displaying on your site. This is far easier said than done but if you can then this is the way forward. It would also be of benefit to get sites that have a high Google Page Rank to link to you… again this is not always easy but it can be an important factor in getting indexed quickly, regularly and also boosting your own ranking in the search engine so don’t underestimate it.

These points relating to Link Building are brought to you by John James who is a fan of London Sightseeing Tours from Evan Evans.